Hey, I’m McKenna Koon Thornburgh.

I’m currently a Strategy Director at Instrument, a yoga and meditation guide, and a new mom living in Portland, Oregon and working from anywhere.


ok, Now for the long version: 

Over the years, in my work as a Strategist I’ve been lucky enough to learn from some of the best in the business, and partner with incredible brands along the way.

I’ve worked with a place that makes sneakers. I’ve worked with people that make movies and shows, and the place that makes screens to watch them on. I’ve worked with a few places that make alcohol, and a few places that make snacks. I’ve worked with a place that makes energy drinks. I didn’t sleep much during that one.

I’ve reported on Congress in DC (wore a lot of suits), on wellness in LA (ate a lot of nut cheese), and on ski life in Idaho (tore my MCL).

One time, my friends and I wrote a book that became an award-winning show (on YouTube, but still) which was pretty fun too.

Want more details? Let’s connect on LinkedIn.

 

services + offerings


Strategy

Creative strategy, audience research + insights, trend reporting + forecasting, design systems, brand identity, campaign planning, editorial planning, organizational strategy

Writing

Creative workshops, conceptual development, magazine journalism

Yoga + Meditation

Private + group mediation and yoga classes, mindfulness workshops, community circles, corporate workshops for employees, with a mindfulness focus

I also make fantastic blueberry crisp! Just saying