EXPERTISE & OFFERINGS

EXPERTISE & OFFERINGS

As a strategy leader, I focus on providing meaningful support to my clients by listening to their needs and acting with integrity.

strategic services

  • BRAND FOUNDATIONS

    For when you’re launching a new brand or refreshing one that’s been around for decades, I can help you fine tune how you want to strategically show up in the world. This could be through brand positioning, mission, vision, values, creative platform, narrative, tone, and/or design direction.

  • MARKET INSIGHTS

    For when you’re looking to get a burst of inspiration for your creative team, and are looking to imbue it with information that can connect with your audience.

  • IN-PERSON WORKSHOPS

    For when you need to have a big problem to solve, a vision plan to craft, a creative opportunity to jam around, or to bond as a team. The range of this offering is as wide as what you can dream up, so you tell me what you need and nine times out of ten, we can create an efficient, impactful, and memorable experience.

  • PRODUCT MARKETING

    For when you are trying to sell products or services and want to do so in a way that is creative, audience-informed, and entertaining.

  • BRAND STORYTELLING

    For when you want to put some meat on the bones of the brand and showcase who you and your audience are, what you represent, and what it looks like for your brand to live it’s mission out in the world.

  • ORGANIZATIONAL SOLUTIONS

    For when you’re looking to set up or solve problems around resourcing, team structure, management, and business planning to meet your bottom line goals while supporting your most valuable asset: your people.

what is strategy?

To me, strategy is often in the eye of the beholder. Its meaning changes based on the circumstances, the people, and their relationship to how strategy has either helped their efforts in the past… or not.

I tend to operate in a world of strategy that strives to inspire visual or written creative expressions and/or grounded periods of connection to solve problems. My goal is to build harmonious cross-functional partnerships because strategy on its own is, alas, meaningless. If it’s a creative project, I exist to help the creative team with the information and inspiration they need: I’m there to serve them. If it’s organizational, I exist to help the different adoption teams develop and implement solutions. If I’m facilitating a workshop, I aim to make the experience impactful and leave with tangible results. I never suggest strategy just for strategy’s sake.

My approach is one rooted in mindfulness. It’s one that sees problems from a holistic point of view: both the forest for the trees and recognizing the importance of the trees themselves. I tend to apply paradigms that blend the esoteric and the pragmatic. These paradigms offer creative inspiration and tangible solutions. It’s a method that has been cultivated over years of teaching mindfulness while simultaneously leading strategic efforts for some of the largest organizations in the world, often in new, experimental, and dynamic landscapes.

past client partners

brands

nike (6 years). google. uber. netflix. paypal. electronic arts. at&t. imax. warner media. nestlé. coca-cola. cedars-sinai. the world surf league. nos energy drink. chambord liqueur. aperol spritz. wealthsimple. 

agencies

instrument (current). conscious minds. the many. swift. fullscreen. reach.

Contact for work samples.