I help lifestyle and purpose-driven brands create experiences that truly connect with people. As an empathetic strategist and experienced researcher, I intuitively sense what teams, audiences, and communities need and translate that into brand storytelling, culture-building, and experiences that feel authentic and human.

With a background in brand and content strategy and a gift for cultivating meaningful relationships, I guide organizations toward impact while ensuring the environments and experiences we shape are nourishing, inspiring, and lasting.

  • STORYTELLING

    For when you want to put some meat on the bones of the brand and showcase who you and your audience are. This is for when you want to clarify what you want to represent, and what it looks like for your brand to live it’s mission out in the world through intentional narrative programming and creative direction.

  • FOUNDATIONS

    For when you’re launching a new brand or refreshing one that’s been around for decades, I can help you fine tune how you want to strategically show up in the world. This could be through helping you develop your mission, vision, and values to brand positioning, a platform, creative narrative, tone, and/or design direction.

  • WORKSHOPS

    For when you need to have a big problem to solve, a vision plan to craft, a creative opportunity to jam around, or to bond as a team. The range of this offering is as wide as what you can dream up, so you tell me what you need and nine times out of ten, we can create an efficient, impactful, and memorable experience.

  • INSIGHTS

    For when you’re looking to get a burst of inspiration for your creative team, and are looking to imbue it with information that can connect with your audience.

  • ECOSYSTEMS

    For when you are trying to sell products or services and want to do so in a way that is connected, creative, audience-informed, and entertaining.

  • ORGANIZATION

    For when you’re looking to set up or solve problems around resourcing, team structure, management, and business planning to meet your bottom line goals while supporting your most valuable asset: your people.

What do I mean by strategy?

To me, “strategy” definition can often be in the eye of the beholder. The meaning changes based on the circumstances, the people, and their relationship to how strategy has either helped them in the past… or not.

I operate in a world of strategy that strives to inspire creative expression or solve complex business problems.

Along the way, my goal is to build harmonious partnerships, because strategy on its own is, alas, meaningless.

I never suggest strategy just for strategy’s sake.

My approach is one grounded in interconnectedness and mindfulness. I see problems from a holistic point of view. I research and immerse myself to gather findings, offer insights, and direct action. I apply both energetic and pragmatic solutions to make way for both emotive and functional creative deliverables. I prefer to work in person for brainstorming and workshops, because I believe that physical experiences are better than virtual ones.

This is a method that has been cultivated over years of teaching mindfulness while leading strategic efforts for some of the largest organizations in the world, often in experimental and emerging landscapes.

Brands

Nike. Google. Uber. Netflix. PayPal. Electronic Arts. IMAX. Spotify. Warner Media. AT&T. Nestlé. Coca-Cola. Cedars-Sinai. Wealthsimple. Aperol. Chambord. NOS Energy. Stripe. The World Surf League. Rumchata. StarCycle. Fullscreen.

Partners

Instrument (current). Conscious Minds. Swift. McBeard. Reach. The Many.

Awards

Cannes, Gold Lion - ‘Dream Crazy’ ‘19

Webby, Best Integrated Campaign - ‘Dream Crazy’ ‘19

Shorty Awards, Best Branded Series - ‘Guilty Party’ ‘17

The One Show, Best Data Visualization - ‘Narcos’ ‘15

Short Awards, Best in Television - ‘Narcos’ ‘15

Contact for CV & Additional Work Samples