NIKE
As a Senior Strategy Consultant, I’ve worked with Nike for years on behalf of various agency partners.
My work has extensively been on content series, though I’ve also led strategy for global and national digital campaigns, purpose marketing initiatives, product-focused creative development, production, and internal processes optimization.
In every project, I tend to jump in from the beginning of it as the strategic lead— often times even before a kickoff meeting. Throughout development, production, and post-production, I stay connected to support the project holistically. By working side by side and collaboratively with other stakeholders involved, I act as a truly cross-functional partner for my clients.
Here are a few examples of some projects I’ve worked on:
Nike (M) Presents: Ultra Sound
MATERNITYA conversational content series for Black moms-to-be featuring different topics and influential voices in the space to discuss Black maternal health holistically.
The progress lab
track and field A private incubator for high school track and field athletes to offer holistic support around nutrition, mental health, training, and goal setting.
COME Thru
NIKE WOMENExtending the narrative of the Come Thru series, a show that brings together game-changing Black women for real talk about real issues, across the Nike digital ecosystem for daily editorial content.
@nike
Global Brand With the brand belief of “if you have a body you are an athlete” fueling us, a new creative direction for the brand’s largest channel, their Instagram account was born. In this project, I worked as Lead Creative Strategist (and writer) on a team that developed and produced over two dozen original documentaries shorts, internationally, all in less than a year. The result? An increase in over 30MM followers, double the engagement, increased brand sentiment, and the larger Dream Crazy campaign went home with a Gold Lion at Cannes.
