STRATEGY

STRATEGY

STRATEGY, MINDFULLY.

You may, at first, think a mindful approach to strategy means recommending that everyone drink green juice and meditate. Maybe that wouldn’t be the worst thing, but in reality, it’s an approach that leverages esoteric ways of thinking alongside pragmatic, tangible proofing and problem solving. It’s a method that’s been cultivated from years teaching mindfulness and leading strategic projects for some of the largest, most iconic organizations in the world, often in new landscapes like digital or experiential.

01

Nike 

 EXTENSIVE WORK ACROSS various brand AND MARKETING TEAMS

Through agency partners like Conscious Minds and Instrument, I’ve been leading Nike strategy projects for years, partnering with them on a wide number of brands and territories within the company including Global Brand, North America, and European markets. My work has been largely in the content development and production space, but has also reaching into organizational and processes support as well as UX strategy. Here are a few examples:

2023 Year in Review (Global Lifecycle Marketing)

Ultra Sound (North America Women’s Motherhood)

Dream Crazy (Global Brand Communications)

 

02

Netflix

social media campaign to launch original series "narcos"

Best in Data Visualization - The One Show

Best in Television and Best in Data Visualization - The Shorty Awards

 

03

Guilty Party

original scripted youtube series for at&T

Best Branded Series - The Shorty Awards

 

04

Aperol SPRITZ

usa millennial-targeted 360 campaign
 

05

IMAX

global brand campaign
 

06

NOS ENERGY

influencer campaigns and 360 branding support
 

07

Fullscreen media

gen z-focused editorial and video content
 

08

Chambord 

influencer and branded digital content with millennial audience
 

I’ve also had the pleasure of working with Google, lululemon, Nestlé, PayPal, DIRECTV, Cedars-Sinai, Finlandia Vodka, StarCycle, The World Surf League, Arizona State University, The American Heart Association, Lawrence Bender Productions, AT&T, and NPR.

 

*Shiny Things*

I’ve been able to contribute to some cool results with the people I’ve worked with. I won’t name names now, but if you want to dish, just ask.

  • +30MM community size in 10 months

  • 100% increase in engagement in six months

  • 110MM organic views on viral #content

  • 55k voters registered in the 2020 election

  • 100k organic community growth in six months

  • 20+ original short documentaries produced in nine months

  • 25% increase in sales in one year

  • Best Branded Series, The Shorty Awards

  • Best in Data Visualization, The One Show

  • Best in Television, The Shorty Awards

  • At least four blue ribbons at Oregon Garden Show from 1997 to 2005

services

Strategy and Writing

  • Content and creative strategy

  • Audience, market, and consumer research & insights

  • Consumer experience

  • Trend reporting and forecasting

  • Design systems strategy

  • Strategic playbooks

  • Brand identity

  • Campaign planning

  • Editorial direction and creative ideation

  • Brand strategy

  • Organizational strategy

  • Creative development workshops

  • Operational and team solutions

  • Screenwriting, story ideation, and copywriting

Yoga & Meditation

  • In-Person private, group, and in-studio yoga classes

  • Private and group online yoga classes

  • Mindfulness workshops

  • Group guided meditations and goal coaching, in person and online

  • Corporate workshops for employees, with yoga and meditation focus

I also make fantastic blueberry crisp! Just saying :)